Logos
Lizanich
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Client Logos
I approached my client logo projects with the same process I used for my personal logo – collaborative, exploratory, and iterative.
I began by meeting with each client and asking questions to understand who they are, what they value, and what they wanted their logo to communicate. To get a sense of their design preferences, I shared examples of logos and asked them to select their favorites. This gave me insight into the styles and visual language they were most drawn to, which became the foundation for the design direction.
From there, I created multiple pencil sketches and sent them to the client for feedback. Once they selected the concepts they connected with most, I developed those sketches further in Illustrator, producing several variations of the chosen design. I then repeated the process – sharing the digital drafts, gathering feedback, refining, and presenting new iterations – until we narrowed it down to a final design that felt true to their vision.
To help clients visualize how their new logo would work in real-world applications, I created mockups that showcased the design in different contexts. The slideshows and videos below illustrates this full process, from early sketches through to polished brand applications.
Final Selection.
My Personal Logo
When I first began this project, my initial idea was to design a logo using my initials. Over time, I expanded on this by incorporating additional elements that reflected who I am as a person. I asked myself: What imagery represents me, and why? This exploration led me to two distinct design concepts.
In the end, I chose the Celtic flower design because it felt like the truest reflection of who I am.
The first concept stemmed from the question, What if I were a flower? I began with tulips – my favorite flower – because I see flowers as a symbol of kindness, which is a quality I strive to embody. Starting with literal sketches of tulips, I eventually abstracted them into shapes that formed my initials. This process naturally evolved into a design reminiscent of Celtic knots. Being Irish and having long admired Celtic knotwork, I researched further and used this inspiration to create multiple renditions of the design.
The second concept followed a similar path of discovery. This time I explored the idea of representing myself as mountains. To me, mountains symbolize strength and perseverance – qualities I’ve relied on while overcoming challenges in life, including returning to school in my forties as a single mother of three to pursue a new career. Like with the flower concept, I began with literal sketches of mountains and then abstracted them into a form shaped by my initials.